Social Media: Why it Matters For Your Business

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It’s not news that social media has taken the online marketing world by storm. It’s become one of the most sought after mediums to reach out to your target audience and grow your business “socially”.

If your business isn’t leveraging social media, then you’re leaving some serious money on the table. However, since this medium is still in its growing stage, all’s not lost. You can still take some serious advantage of it and promote your products/service in a cost effective manner.

Here are a few advantages of social media when it comes to using it for business:

 #1: Spread More Awareness

There’s no doubt about the fact that today growing a business is all about growing more awareness about it. The more people are aware of your products or services, the more likely they’re going to buy from you. They need to know that your company exists, and social media helps you do that very well.

#2: Get Targeted Web Traffic

Social media sites act as a funnel for online business when it comes to getting traffic. By consistently using social media to market your business, you not only get visitors, but you get laser targeted ones. This is the kind of traffic that ultimately converts into leads and sales. And this is the kind of traffic you will get when you start to make the most out of social media.

#3: Track Your Online Reputation

The social web has made it possible for people to leave feedback or reviews on social media sites such as Facebook, Twitter, etc. So if you want to really connect to your customers and beat your competition at their game, then you have to focus on tracking and managing your online reputation on social sites. If you need assistance with it, you can always hire some trusted online reputation management services for a professional opinion.

#4: Grow Your Brand

Social media has made it possible for businesses to create a positive perception of their brand by connecting to their target audience. The way your audience perceives your brand is important. By putting in consistent effort to use social media sites for monitoring, nurturing and building your online presence will ultimately help you take your brand to the next level.

The benefits of social media outweigh its weak points. If your business wants to use online marketing effectively and get real-world results, then it’s about time you created a social media strategy specifically tailored to grow your business.

59 thoughts on “Social Media: Why it Matters For Your Business

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  2. Informative Post. Social Media have a very strong impact on popularizing a brand. Since today most people are engaged on social media platforms . It is also a great platform for business. so many social media applications have features for serving business online . Thus as you have said, Social media has a major role in building a Brand.

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  4. It's doubtless to say that social media does play a significant role in generating online business queries. Social Media promotion is an entire market where you can target the audience of your choice and generate leads. We have done promotions for doctors in social media websites and have generated great leads.

  5. Its doubtless to say that social media does play a significant role in generating online business queries. Social Media promotion is an entire market where you can target the audience of your choice and generate leads. We have done promotions for doctors in social media websites and have generated great leads.

  6. Social media is now one of our key focuses in growing our business and even driving traffic to our website. Thanks for the article, I'll definitely recommend it!

  7. I read your article it's very excellent article.Then i accept your points.Social media is major part of blogging.Social media help to enhance visitors to our blog.Then it's also used to increase the visitors.Thank you for your amazing post.

  8. Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

  9. Mr. Pulkit Kaushik, you are right. Now social media is a big matters for our business. If I can make a big community in facebook and other social networking sites. Then marketing of my products is very easy.

  10. Social Media is a best source for get targeted traffic on website with in very short time, I have one website and I every day get more then 300+ visitors by help of facebook, this traffic is a part of 35% my website all traffic.

  11. Since I'm using social media the engagement of users of my blog has been growing. I suggest anybody to read this post and similiar ones on the web, to learn how to use social media to empower your brand.

    Thanks for sharing!

  12. A detailed article about the importance of social media is shared here.Thanxx for sharing. One thing that is intersting about social media is that you can grow your business without giving a penny.

  13. Impressive article.
    Now, Social Media sites have a huge importance in SEO. Google search engine has already started giving importance to those websites which are using Social media sites as their promotion medium.

  14. hi pulkit,

    Yes i also agree with you that currently social netwoking site playing important roles for promoting any business. So if you want to create online business then you should create professional profile on social networking site and try to generate audiance for your products.
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  15. Social media marketing is the process of gaining traffic or attention through social media sites. Social media often feeds into the finding of new content such as news stories, and discovery is a search activity. Thanks for sharing your kind information.

  16. Do you have any more related blogs or ideas related to like your this blog,it will help me in my further research work…Will keep following your blogs…I always prefer to read the quality content and this thing I found in you post. Thanks for sharing.A very good resource for everybody that wants to read a good blog.

  17. I wonder how many companies actually calculate how much traffic they get directly from social media compared to how much time they spend getting it. I'm sure some companies do quite well out of it, others I would say run at a loss and only do it because consultants tell them they have to…
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  18. I like the helpful information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

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  20. Do you have any more related blogs or ideas related to like your this blog,it will help me in my further research work…Will keep following your blogs…I always prefer to read the quality content and this thing I found in you post. Thanks for sharing.A very good resource for everybody that wants to read a good blog. http://www.quora.com/Arun-Panchariya-Dubai

  21. I found simply the information I already searched all over the place and simply could not come across. What a perfect web site.Good Blog sir… your blog is very helpful.. I am happy to find this post very useful for means it contains lot of information.
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  22. In my opinion, it is very important to obtain the right traffic. You have to be relevant and you have to obtain the right traffic. If you do not obtain the right traffic, being relevant won't help you.

    Very useful article,
    Antal

  23. The advantage of social media to businesses to day is the ability to reach out to your potential clients and does make you closer to your product and get the chance to know your products and services better.

  24. Social media can make your business boom, though building the community is little bit painful. If you can make big fan base, they 70% of marketing is done..

  25. I do believe that social media has a big impact on your business especially when you engage yourself on those sites regularly and have lots of friends and followers. Those sites have something to do with your traffic so if you were running a business, it's also necessary for you to have such accounts.

    Anyway, thanks a lot for that extremely cool post.

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